PVH
I collaborated with PVH’s Visual Merchandising teams on four seasonal campaigns, contributing across photography, video editing, animation, and realistic 3D rendering. Working across these disciplines allowed me to see how digital tools can elevate physical retail experiences, and it was through this process that I discovered a strong passion for 3D. Exploring its creative and technical possibilities showed me the powerful role it will play in the future of visual merchandising and brand storytelling.
Steps we followed:
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1: Brief Presented
Files are delivered as blueprint drawings of the furniture. They set the tone for everything we do.
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2: Modeling
Using Blender, I reference the furniture drawings to create a dimensionally correct model.
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3: Rendering
The images are rendered in KeyShot, precisely matching the lighting setups and power specifications of the on-site studio.
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4: Photography
Using custom lighting diagrams, the studio setup is precisely replicated. Products are photographed on a plain white background and composited into the final renders.
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5: In-Store
The final images are made into guidelines, which are then used internationally for all store visual merchandising teams.
