When I joined Picnic, the lighting setup relied heavily on post-production. I helped develop a more natural, in-camera approach with realistic shadows, eventually refining it into purpose-built setups, including a dedicated configuration for bottles. All setups were documented in clear technical guides to ensure consistency and easy rollout across multiple studios.

I experimented with integrating Parcelcube into the photography workflow, testing how automated product measurement could live directly on set. The project focused on prototyping, iteration, and understanding how technical data capture could coexist with creative lighting and composition in a high-volume studio environment.

I built and trained AI models using ComfyUI to automate key post-production tasks, including background removal and image scaling for app-ready assets. The project focused on developing reliable, repeatable workflows that reduced manual editing while maintaining consistency across high-volume e-commerce imagery.

I produced multiple campaign-style shoots for Picnic’s loyalty program, collaborating with brands like Pyrex. The projects combined product, lifestyle, and styled photography to create engaging visuals for marketing campaigns, balancing creative direction with brand guidelines while delivering high-quality imagery at scale.

When Picnic Fr switched suppliers, our small photography team captured over 4,000 products in just four weeks to photograph the entire new assortment. I traveled to Paris for two weeks to help lead and coordinate the on-site shoot, ensuring fast, consistent, and production-ready imagery under a high-pressure deadline.